1. The four main domains of the online marketing that
could boost sales for Flexcar are:
Selling goods and/or services
online to the final consumers is one of the important facets of e-commerce.
Sales for Flexcar can be boosted by increasing their number of customers by
offering them quantity discounts (e.g. Buy more, save more), offer an upgrade
(e.g. for just some little more dollars, they can get a fancier car), offer
more discounts on longer commitments, and offer them car delivery at door-step.
B2B trading networks,
auction sites, product catalogues, barter sites, and other online mediums such
as Alibaba.com, QualityTrade.com can help explore more business opportunities
for Flexcar. With small investments and greater returns, B2B trading portals
can provide Flexcar an access to millions of buyers and sellers, help automate
their sales force, boost search engine rankings, provide a marketing research management
platform and an effective tool for building a great brand online (Khan, J. 2014).
It is an ideal place for Flexcar to expand their Business Network as well as
get a brand identity.
The internet provides a
platform to the consumers for buying goods/services or exchanging information
directly with each other. Flexcar can partner with these online portals such as
ebay.com and other auction sites to sell their services online. For example,
consumers with Flexcar memberships can sell their service when not in use on
these portals at less price to influence new customers.
In the present digital
age of marketing, consumers can find sellers easily on the Web, learn about
their offers and products, initiate demands and give feedback. Today, the consumers
are finding it easier to communicate with companies through the internet and
companies as well are inviting the prospects to submit their suggestions and
feedback through their website. Using the internet, consumers can make deals and
drive transactions with the companies. For example, with Priceline.com,
would-be buyers can bid for hotel rooms, airline tickets, rental cars, and even
home mortgages, leaving the sellers to decide whether to take up their offer or
not. Flexcar can partner with such sites to share their car rental platform on
C-to-B online portals.
If you can’t measure the
sales, you can’t improve them. So, for these business objectives identified by Flexcar, it’s important to have
the right tools in place to track their performance. Flexcar should use Google
Analytics to help them make smart business decisions and keep them from
getting side-tracked by vanity
metrics (Gullans, G. 2016). By following an analytics-focused approach, Flexcar
can track social strategies and tactics and can measure their progress towards
achieving their business objectives.