1.0 Introduction
Starbucks Corporation is a multinational coffee shop chain in United States and it was founded in Seattle,Washington in year 1971. Nowadays, the company operates over 28,000 around the world. ,Starbucks also has a wide range of new flavors and foods, such as La Boulange pastries, fresh juices, frappuccino beverages and snacks, including chips and cookies.

2.0 Application Of PEST/LE
The PESTLE analysis framework will impact Starbucks Corporation. While Starbucks must continue to control its remote or macro environment. The PESTLE analysis model can satisfy this need. Despite the negative impact on its business,Starbucks Corporation can continue to be successful in the macro environment.

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2.1 Political Factors Affecting Starbucks Corporation
The political factors is the major reason that affect the Starbucks’ business. In this factors, the sources of raw materials will attract more attention from the other countries and politicians. Moreover, Starbucks corporation need to abide to the local laws and rule when buying the raw material.

2.2 Economic Factors Important to Starbucks Coffee’s Business
The depression of ongoing global is a main external economic is impetus for Starbucks’ company. This factor will dent the Starbucks’ profit. Nowadays,the commodity prices are also very high, and this reason will let many customer shift to other alternatives that more cheaper.
2.3 Social/Sociocultural Factors Influencing Starbucks Coffee’s External Environment
Starbucks can offer their product more cheaper to the customers, but it may have to sacrifice the quality of products. When start-up a business, the company will faces the challenge of the sociocultural.

2.4 Technological Factors in Starbucks Coffee’s Business
As the technological factors, Starbucks have a good mobile apps but the apps need to use in WI-FI zone. Furthermore, the customers can get the voucher, discount from the apps.Furthermore, the mobile apps also can let the customer done their payment in a easy and convenient way.

2.5 Legal Factors
As the legal factors, Starbucks Corporation need to confirm that they will abide the legal of the domestic market while buying the raw materials.

2.6 Ecological/Environmental Factors
As the ecological and environment external factors, the practices of Starbucks’ business are linked to a variety of activists and international advocacy organizations, and even consumers have expressed their views

3.0 Porter’s Five Forces Analysis
The Porter’s Five Forces analysis model supply information for strategic management to face five forces, such as competitive rivalry, the bargaining power of customers or buyers, the bargaining power of suppliers, the threat of substitution, and the threat of new entrants.

3.1 Competitive Rivalry Or Competition With Starbucks Corporation
As the competitive rivalry, the Starbucks Corporation provides the significantly increased the competition for the company by reducing the threats.

3.2 Bargaining Power Of Starbucks’s Customers / Buyers
The bargaining power of buyers is one of the most important factors that impact through the companies. Customers will shift to other brands easily because of low-cost switching. Furthermore, the customers will keep away from Starbucks the availability of high alternatives.

3.3 Bargaining Power of Starbucks Coffee’s Suppliers
As the bargaining power suppliers of Starbucks, the company is works with many suppliers worldwide. The most importance of the suppliers that Starbucks working with is all of the individual suppliers.

3.4 Threat of Substitution or Substitutes to Starbucks Products
As the threat of substitution of Starbucks products, the corporation is well-aware the threat of potential from others food retailers, some of the retailers will operating their own coffeehouse and sell their own coffee products by extend their product.

3.5 Threat of New Entrants or New Entry
Starbucks Corporation faces the moderate force or threat of new entry. This refers to the influence of new participants or new entrant in the industry. The external factors contribute to the moderate threat of new consumers against Starbucks is the modest cost of doing business is relevant the changeability of the actual cost of building and maintaining operations in the coffeehouse industry. These external factors enable small companies to do business and compete with Starbucks Corporation. Moreover, the costly brand development will reduces the threat of alternatives.

4.0 Application of SWOT Analysis
As the SWOT analysis of Starbucks Corporation considers the advantages and weaknesses of coffee shops and related businesses. The analysis also considers opportunities and threats related to the competitive landscape, which is partly depend to some extend on the powerful forces of competition.

4.1 Strengths Of Starbucks Corporation
As SWOT analysis model involves internal factors that companies can use to address weaknesses and protect against competition. Furthermore, Starbucks Corporation has the most strongest and popular brand image in the world. The company has an increasing number of loyal customers, which adds stability to the business of a cafe.
4.2 Weaknesses Of Starbucks Corporation
As SWOT analysis, the weaknesses are major factors that reducing or limiting business capacity. Starbucks has high prices, maximizes profits, but reduces the affordability of its products. The weak internal strategic factor causes the limitation of the company’s market share, especially in areas where disposable income is relatively low. Moreover, the SWOT analysis suggests that broad standards are also a weakness that limiting the business flexibility of coffee and coffee chains.

4.3 Opportunities For Starbucks Corporation
As the SWOT analysis model, external factors that provide opportunities for business growth and development will impact the business. Furthermore, the major opportunities available to Starbucks Corporation are the increasing revenues through extension in progressing markets. In addition, the significance of the SWOT analysis lies in business variety, which can improve the long-term stability of Starbucks Corporation.

4.4 Threats Facing Starbucks Corporation
As the SWOT analyses, threats are external factors that reduce or limit business performance. Furthermore, the major threats that related to Starbucks Corporation are it competes with a wide variety of companies in the global marketing. Competitors can reduce their market share by competing on low prices in this external strategic factor that threatens by Starbucks. Moreover, this social and cultural trend influences consumers’ cognition and buying behavior. Successful marketing campaigns and brand strategies are must to offset these trends.

5.0 Identification And Explanation On Area Of Commendation
At first, Starbucks has become a different kind of corporation a person who is committed to inspiring and nurturing the human spirit committed to providing the best coffee, creating excellent customer experiences, and becoming a good place to work. Humanity and love is one of the commendation of Starbucks. Starbucks Corporation gives opportunities for values to be translated into action. Starbucks has a series of initiatives to offer partners a way to express their humanitarian instincts with emphasize the connection between people.

In addition, Starbucks partners offer a structured career path. Expectations are set from the start so that partners can build their own path and manage their success. Partners also have opportunities for career development while emphasizing internal promotions.

5.1 Discuss And Explanation On Area Of Weakness
Starbucks’ operating structure is hampering its decision-making process because top executives are decision makers. This leads to inefficiency in situations where business departments need to make quick decisions. Before decision makers make daunting decisions, the situation could worsen further, leading to a loss of business opportunities and customers. Finally, it results in a loss of business entities.

Furthermore, the another weakness is the internal strategic factor of Starbucks high price and profit maximization, while reducing the affordability of products.The limit of the corporation’s market share is causes the weakness of internal strategic component.

6.0 FIVE Recommendation For Improvement
– 24 Hours Stores
If Starbucks has 24 hours operating, it can let several hospitals’ medical workers, police on duty, medical vans’ workers and other civic workers that working through the night can have some supper or drink some coffee to let themselves have a better spirit to work on.

– Starbucks Passport
Starbucks have over 24,000 stores in 70 countries, a Starbucks passport can let every Starbucks lover enjoy the Starbucks food, drink or discount while travelling. The Starbucks passport can make such like a stamp book to be used in different branches of Starbucks around the world.

– Branded T-Shirt
Starbucks can send out their t-shirt on their anniversary every year. The t-shirt can print out the history of Starbucks to let more people know the story behind them. The t-shirt also can let Starbucks lover have a good collection.

– Private Lounges
Starbucks is also about business deals or personal dates, so having some individual comfort space is also a good complement to Starbucks.

– App to Find Open Seats

The apps can lets users know area of Starbucks has the most free seats. The users can use the apps to check which Starbucks is closer and which is the least crowded at that time if looking for a place to discuss with friends or colleagues.

7.0 Conclusion

Starbucks’ success has been achieved through a unique marketing strategy.Starbucks has encountered fierce competition in all areas of its business activities. The market characteristics of each of their business units are the fierce competition among large companies with long permanent positions and a large number of new companies and fast-growing companies. In any case, Starbucks has good financial ability and good strategy. It can beat all the competition and become a top coffee supplier.

1.0 Introduction
Starbucks Corporation is a multinational coffee shop chain in United States and it was founded in Seattle,Washington in year 1971. Nowadays, the company operates over 28,000 around the world. ,Starbucks also has a wide range of new flavors and foods, such as La Boulange pastries, fresh juices, frappuccino beverages and snacks, including chips and cookies.

2.0 Application Of PEST/LE
The PESTLE analysis framework will impact Starbucks Corporation. While Starbucks must continue to control its remote or macro environment. The PESTLE analysis model can satisfy this need. Despite the negative impact on its business,Starbucks Corporation can continue to be successful in the macro environment.

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2.1 Political Factors Affecting Starbucks Corporation
The political factors is the major reason that affect the Starbucks’ business. In this factors, the sources of raw materials will attract more attention from the other countries and politicians. Moreover, Starbucks corporation need to abide to the local laws and rule when buying the raw material.

2.2 Economic Factors Important to Starbucks Coffee’s Business
The depression of ongoing global is a main external economic is impetus for Starbucks’ company. This factor will dent the Starbucks’ profit. Nowadays,the commodity prices are also very high, and this reason will let many customer shift to other alternatives that more cheaper.
2.3 Social/Sociocultural Factors Influencing Starbucks Coffee’s External Environment
Starbucks can offer their product more cheaper to the customers, but it may have to sacrifice the quality of products. When start-up a business, the company will faces the challenge of the sociocultural.

2.4 Technological Factors in Starbucks Coffee’s Business
As the technological factors, Starbucks have a good mobile apps but the apps need to use in WI-FI zone. Furthermore, the customers can get the voucher, discount from the apps.Furthermore, the mobile apps also can let the customer done their payment in a easy and convenient way.

2.5 Legal Factors
As the legal factors, Starbucks Corporation need to confirm that they will abide the legal of the domestic market while buying the raw materials.

2.6 Ecological/Environmental Factors
As the ecological and environment external factors, the practices of Starbucks’ business are linked to a variety of activists and international advocacy organizations, and even consumers have expressed their views

3.0 Porter’s Five Forces Analysis
The Porter’s Five Forces analysis model supply information for strategic management to face five forces, such as competitive rivalry, the bargaining power of customers or buyers, the bargaining power of suppliers, the threat of substitution, and the threat of new entrants.

3.1 Competitive Rivalry Or Competition With Starbucks Corporation
As the competitive rivalry, the Starbucks Corporation provides the significantly increased the competition for the company by reducing the threats.

3.2 Bargaining Power Of Starbucks’s Customers / Buyers
The bargaining power of buyers is one of the most important factors that impact through the companies. Customers will shift to other brands easily because of low-cost switching. Furthermore, the customers will keep away from Starbucks the availability of high alternatives.

3.3 Bargaining Power of Starbucks Coffee’s Suppliers
As the bargaining power suppliers of Starbucks, the company is works with many suppliers worldwide. The most importance of the suppliers that Starbucks working with is all of the individual suppliers.

3.4 Threat of Substitution or Substitutes to Starbucks Products
As the threat of substitution of Starbucks products, the corporation is well-aware the threat of potential from others food retailers, some of the retailers will operating their own coffeehouse and sell their own coffee products by extend their product.

3.5 Threat of New Entrants or New Entry
Starbucks Corporation faces the moderate force or threat of new entry. This refers to the influence of new participants or new entrant in the industry. The external factors contribute to the moderate threat of new consumers against Starbucks is the modest cost of doing business is relevant the changeability of the actual cost of building and maintaining operations in the coffeehouse industry. These external factors enable small companies to do business and compete with Starbucks Corporation. Moreover, the costly brand development will reduces the threat of alternatives.

4.0 Application of SWOT Analysis
As the SWOT analysis of Starbucks Corporation considers the advantages and weaknesses of coffee shops and related businesses. The analysis also considers opportunities and threats related to the competitive landscape, which is partly depend to some extend on the powerful forces of competition.

4.1 Strengths Of Starbucks Corporation
As SWOT analysis model involves internal factors that companies can use to address weaknesses and protect against competition. Furthermore, Starbucks Corporation has the most strongest and popular brand image in the world. The company has an increasing number of loyal customers, which adds stability to the business of a cafe.
4.2 Weaknesses Of Starbucks Corporation
As SWOT analysis, the weaknesses are major factors that reducing or limiting business capacity. Starbucks has high prices, maximizes profits, but reduces the affordability of its products. The weak internal strategic factor causes the limitation of the company’s market share, especially in areas where disposable income is relatively low. Moreover, the SWOT analysis suggests that broad standards are also a weakness that limiting the business flexibility of coffee and coffee chains.

4.3 Opportunities For Starbucks Corporation
As the SWOT analysis model, external factors that provide opportunities for business growth and development will impact the business. Furthermore, the major opportunities available to Starbucks Corporation are the increasing revenues through extension in progressing markets. In addition, the significance of the SWOT analysis lies in business variety, which can improve the long-term stability of Starbucks Corporation.

4.4 Threats Facing Starbucks Corporation
As the SWOT analyses, threats are external factors that reduce or limit business performance. Furthermore, the major threats that related to Starbucks Corporation are it competes with a wide variety of companies in the global marketing. Competitors can reduce their market share by competing on low prices in this external strategic factor that threatens by Starbucks. Moreover, this social and cultural trend influences consumers’ cognition and buying behavior. Successful marketing campaigns and brand strategies are must to offset these trends.

5.0 Identification And Explanation On Area Of Commendation
At first, Starbucks has become a different kind of corporation a person who is committed to inspiring and nurturing the human spirit committed to providing the best coffee, creating excellent customer experiences, and becoming a good place to work. Humanity and love is one of the commendation of Starbucks. Starbucks Corporation gives opportunities for values to be translated into action. Starbucks has a series of initiatives to offer partners a way to express their humanitarian instincts with emphasize the connection between people.

In addition, Starbucks partners offer a structured career path. Expectations are set from the start so that partners can build their own path and manage their success. Partners also have opportunities for career development while emphasizing internal promotions.

5.1 Discuss And Explanation On Area Of Weakness
Starbucks’ operating structure is hampering its decision-making process because top executives are decision makers. This leads to inefficiency in situations where business departments need to make quick decisions. Before decision makers make daunting decisions, the situation could worsen further, leading to a loss of business opportunities and customers. Finally, it results in a loss of business entities.

Furthermore, the another weakness is the internal strategic factor of Starbucks high price and profit maximization, while reducing the affordability of products.The limit of the corporation’s market share is causes the weakness of internal strategic component.

6.0 FIVE Recommendation For Improvement
– 24 Hours Stores
If Starbucks has 24 hours operating, it can let several hospitals’ medical workers, police on duty, medical vans’ workers and other civic workers that working through the night can have some supper or drink some coffee to let themselves have a better spirit to work on.

– Starbucks Passport
Starbucks have over 24,000 stores in 70 countries, a Starbucks passport can let every Starbucks lover enjoy the Starbucks food, drink or discount while travelling. The Starbucks passport can make such like a stamp book to be used in different branches of Starbucks around the world.

– Branded T-Shirt
Starbucks can send out their t-shirt on their anniversary every year. The t-shirt can print out the history of Starbucks to let more people know the story behind them. The t-shirt also can let Starbucks lover have a good collection.

– Private Lounges
Starbucks is also about business deals or personal dates, so having some individual comfort space is also a good complement to Starbucks.

– App to Find Open Seats

The apps can lets users know area of Starbucks has the most free seats. The users can use the apps to check which Starbucks is closer and which is the least crowded at that time if looking for a place to discuss with friends or colleagues.

7.0 Conclusion

Starbucks’ success has been achieved through a unique marketing strategy.Starbucks has encountered fierce competition in all areas of its business activities. The market characteristics of each of their business units are the fierce competition among large companies with long permanent positions and a large number of new companies and fast-growing companies. In any case, Starbucks has good financial ability and good strategy. It can beat all the competition and become a top coffee supplier.

1. A banana palm is a herb, not a tree.
2. The stem of a banana can reach 10 meters in height and almost half a meter in circumference.
3. One big banana plant can give three hundred kilograms of bananas per season.
4. There are thousand types of banana known. But only 5 varieties of bananas are considered suitable for human consumption.
5. For the first time in botany, the banana was described by Carl Linnaeus in 1753.
6. One banana contains up to 300 mg of potassium, which helps to fight with increased blood pressure and strengthens the heart muscle.
7. There are different colors of banana, yellow, red, golden, green and even black.
8. Most of the bananas grow in India and Brazil.
9. Bananas are 1.5 times more nutritious than potatoes, rich in vegetable protein and at the same time – no saturated fats.
10. In the 1930s, in Nazi Germany, bananas were declared “unpatriotic” fruit.
11. Banana is berries not a fruit.
12. Banana grows from bulbs not from seeds.
13. In Philippines, fruit sauce is made from banana.
14. In Uganda, where local people eat almost bananas, each person eats, on average, 220 kilograms of bananas a year.
15. Banana has 74% of water.
16. About 100billions of banana are consumed every year in the world.
17. Bananas contains an amazing amino acid – tryptophan, from which the human body synthesizes serotonin – a hormone of joy.
18. Banana is the fourth most popular and consumed agricultural product.
19. Two bananas may well replace dinner or breakfast for calorie and nutritional value.
20. Banana grows upside down, towards the sun that’s why banana is curved.
21. Banana fibers can be used to make ropes and tea bags.
22. Bananas can be used to make wine and beer, in some part of Africa people make it.
23. Due to potassium, banana is slightly radioactive but causes no harm.
24. Banana peels can be eaten if it is cooked.
25. Banana floats on water.
26. The unripe or green banana is cooked as vegetable.
27. Peel of banana can be used to whiten the teeth.
28. In India, once a man ate 81 bananas in just half hour.
29. In 1960, people tried to get high by smoking banana peels.
30. Human and banana have about 50%of identical genes.
31. The scientific name for banana is musa sapientum which means’ fruit of wise men”.
32. Bananas are very helpful for people who suffer from constipation problems.
33. Rubbing banana peel on the insect bite provides relief from itching.
34. Banana has property of lowering the high body temperature.
35. The most popular variety of bananas is Cavendish.
36. In India, the flower of a banana is sacred and symbolizes purity.
37. In California there is a Banana Club Museum. They have 17,000 different items made up of banana.
38. Banana helps in weight loss.
39. Banana peel is used in making soap.
40. China had banned pictures and video of using banana in seductive way.
41. 51% of bananas are eaten in breakfast.
42. Mait Lepik from Estonia won in the world’s first banana eating competition for speed. He managed to eat 10 bananas in 3 minutes
43. Rubbing banana peel during headache reduces the pain.
44. Dried bananas contain 5 times more calories than fresh bananas.
45. Bananas are used in cosmetology and not only at home, but also as ingredients of cosmetics.
46. Once the most popular varieties of bananas were virtually extinct in the 20th century due to the spread of diseases that affect these plants.
47. The compositions of bananas include antioxidants and amino acids, and they are known to protect the body and improve immunity.
48. Bananas inhibit calcium in the body, it is not excreted with urine, but remains in the body and is used to strengthen bones.
49. Banana is the only fruit that even in infants does not give an allergic reaction.
50. When weaning from nicotine addiction, we recommend eating bananas – a large number of vitamins, potassium, magnesium help to remove the remnants of nicotine from the body and adapt to life without cigarettes.

1. A banana palm is a herb, not a tree.
2. The stem of a banana can reach 10 meters in height and almost half a meter in circumference.
3. One big banana plant can give three hundred kilograms of bananas per season.
4. There are thousand types of banana known. But only 5 varieties of bananas are considered suitable for human consumption.
5. For the first time in botany, the banana was described by Carl Linnaeus in 1753.
6. One banana contains up to 300 mg of potassium, which helps to fight with increased blood pressure and strengthens the heart muscle.
7. There are different colors of banana, yellow, red, golden, green and even black.
8. Most of the bananas grow in India and Brazil.
9. Bananas are 1.5 times more nutritious than potatoes, rich in vegetable protein and at the same time – no saturated fats.
10. In the 1930s, in Nazi Germany, bananas were declared “unpatriotic” fruit.
11. Banana is berries not a fruit.
12. Banana grows from bulbs not from seeds.
13. In Philippines, fruit sauce is made from banana.
14. In Uganda, where local people eat almost bananas, each person eats, on average, 220 kilograms of bananas a year.
15. Banana has 74% of water.
16. About 100billions of banana are consumed every year in the world.
17. Bananas contains an amazing amino acid – tryptophan, from which the human body synthesizes serotonin – a hormone of joy.
18. Banana is the fourth most popular and consumed agricultural product.
19. Two bananas may well replace dinner or breakfast for calorie and nutritional value.
20. Banana grows upside down, towards the sun that’s why banana is curved.
21. Banana fibers can be used to make ropes and tea bags.
22. Bananas can be used to make wine and beer, in some part of Africa people make it.
23. Due to potassium, banana is slightly radioactive but causes no harm.
24. Banana peels can be eaten if it is cooked.
25. Banana floats on water.
26. The unripe or green banana is cooked as vegetable.
27. Peel of banana can be used to whiten the teeth.
28. In India, once a man ate 81 bananas in just half hour.
29. In 1960, people tried to get high by smoking banana peels.
30. Human and banana have about 50%of identical genes.
31. The scientific name for banana is musa sapientum which means’ fruit of wise men”.
32. Bananas are very helpful for people who suffer from constipation problems.
33. Rubbing banana peel on the insect bite provides relief from itching.
34. Banana has property of lowering the high body temperature.
35. The most popular variety of bananas is Cavendish.
36. In India, the flower of a banana is sacred and symbolizes purity.
37. In California there is a Banana Club Museum. They have 17,000 different items made up of banana.
38. Banana helps in weight loss.
39. Banana peel is used in making soap.
40. China had banned pictures and video of using banana in seductive way.
41. 51% of bananas are eaten in breakfast.
42. Mait Lepik from Estonia won in the world’s first banana eating competition for speed. He managed to eat 10 bananas in 3 minutes
43. Rubbing banana peel during headache reduces the pain.
44. Dried bananas contain 5 times more calories than fresh bananas.
45. Bananas are used in cosmetology and not only at home, but also as ingredients of cosmetics.
46. Once the most popular varieties of bananas were virtually extinct in the 20th century due to the spread of diseases that affect these plants.
47. The compositions of bananas include antioxidants and amino acids, and they are known to protect the body and improve immunity.
48. Bananas inhibit calcium in the body, it is not excreted with urine, but remains in the body and is used to strengthen bones.
49. Banana is the only fruit that even in infants does not give an allergic reaction.
50. When weaning from nicotine addiction, we recommend eating bananas – a large number of vitamins, potassium, magnesium help to remove the remnants of nicotine from the body and adapt to life without cigarettes.

1. HRD and Training
Human Resource Development (HRD) is the system that can be utilized by a company in aiding its employees to improve both their personal and institutional capabilities and knowledge (DeSimone & Werner, 2012). This system goes a long way in the inspiration of employees hence maintaining them in the company. HRD can be done formally where a group of the employees, for instance, the Shop Managers of the newer shops can be assembled in one hotel room, or even in a boardroom in the company’s premises and a well-experienced trainer, who could be a more experienced manager of one of the older shops, can train them on all matters pertaining the shops. It could also be done informally by way of a Shop Manager of an older shop training the Shop Manager of a new shop in his/her office.
There are several strategies that can be employed in HRD. Training of staff by either senior members of the company or more experienced colleagues can be done. Career development can be employed, where the employees’ personal interests and organizationally expected occurrences are taken care of (Balakrishnan & Srividhya, 2007). It is done, for instance, by training the assistant managers in the current shops (both older and newer) for their expected role as Shop Managers when new shops are opened. Another strategy that can be employed is tuition assistance where employees willing to go and further their studies in order to be qualified for more senior jobs, as has been noted in general consensus that the newer shops have underqualified and ill-prepared managers. Organizational development can be employed as a strategy, where organization-wide interventions are put in place, in all the shops, to increase positive output in the organization, and get the best out of its employees. It can be done in a way as training employees on customer service to address the significant number and frequency of customer complaints, especially in the newer shops.
Training is done in perspective of what position the employee holds, and its effectiveness evaluated upon it. This continuous training aims at improving an employee’s skills and knowledge on the position he/she is in. Training has quite a number of benefits including increasing the overall organization’s productivity, reducing chances of an employee doing a wrong action, and improving an employee’s spirit and self-confidence leading to them working under less supervision (Mesics, 1960). In Discounts 2 U, training can go a long way in making the Shop Managers of the new shops more effective, opening up career advancement opportunities for the Value Partners in the shops opened after 2010, and uplifting the attitude of the employees in the new shops.
2. Coaching/ Mentoring
Coaching, as a form of development, can be defined as a situation where a person (coach) bolsters another person to achieve a professional, personal or organizational goal. Usually, the coach is a more experienced person in the same field, and with greater expertise and knowledge on the targeted task (Garvey, Stokes, ; Megginson, 2018). The coaches can also be from outside the organization. Discounts 2 U can make use of more experienced Shop Managers as coaches, and can also employ an organizational psychologist to be an executive coach in the organization, in addition to making use of external coaches. Coaching aims at improving an employee’s interpersonal relations (which can lead to better customer relations), strategic thinking on various matters and situations, and knowledge on dealing with conflict in case it arises.
Benefits come with coaching. The employee’s morale automatically goes up together with the attitude towards the company, aiding to retain talent. Inter-personal relations are well uplifted since coaching is a personalized form of development, with the coach interacting directly and personally with the employee. The employee’s teamwork skills are therefore improved. Coaching also helps to increase both levels of performance and job satisfaction, hence can be used on the Shop Managers of the new shops to improve their performance, and on the Value Partners and Assistant Managers to boost their performance levels to high standards and to bring about pride in their jobs.
Mentoring is a network where a more knowledgeable or more skilful person assists a less knowledgeable or skilful person to gain skills and knowledge needed in his/her line of work, or for personal, professional or organizational growth. Mentoring is different from coaching in various respects. It is long-term compared to coaching which is short-term and task-based. Mentors become a sort of ‘role model’ and is trusted very much by the mentee. Mentorship entails informal communication for a sustained period of time (Herholdt, 2012).
The preponderance of mentoring is markedly significant. The advice that the mentee gets from a mentor, together with suggestions and answers to the mentee’s questions go a long way in maintaining the mentee highly relevant and effective in the business world. Mentors also give critical perspectives to deal with certain cases, which have not been thought before, owing to their vast experience. Long-term skills are also acquired from the mentors, with long-term relationships being created. Mentorship can go a long way to revitalize operations and output in Discount 2 U Retailers.
3. Culture
Culture is defined as those arts, customs, lifestyles, background, and propensities that describe a specific group of people, social order or country. Organizational culture alludes all the of the structure from claiming imparted beliefs, presumptions and qualities which oversee how individuals behave in an organization, influencing how kin dress, how they act, how they perform their jobs, business hours, office setup, representative benefits, turnover, hiring decisions, customer fulfilment and each other part about operations. It contributes to the interesting social and mental status in an organization (Schwartz, Davis ; American Management Association, 1991).
From the case study, it is concluded that there is a significant cultural difference between the employees in the older shops and those in the newer shops. This difference is because of a number of factors including the difference in the management of the shops, poor execution, change in the market the company serves and possibly changing customer requirements. As Discounts 2 U continues to expand, its geographical coverage diversifies. The cultural difference is evidenced by the negative attitude and behaviour witnessed in newer shops, the general disorganization in the newer shops in terms of cleanliness and appearance, and the prevalent lack of pride in work done and hence lower performance in the newer shops.
A number of solutions can be applied to settle these cultural differences and improve performance. Leadership development can be done to help the managers and those in authority to execute their leadership roles optimally. After those administrators have assessed the circumstances and have agreed that upgrades are necessary, they examine which transforms will improve or expand benefits. They, at that point, create a correspondence arrangement to clarify the recommended change activities to their staff. Punctual and more compelling correspondence serves should get additional workers to help execute those changes, and additionally address whatever apprehensions or protests that may arise. The last and most important step is to ingrain the culture change in the management objectives, making it real and making it stick onto all the employees (Films Media Group,, ; Teletime Video, Inc.,2016).

Reflections
As the human resource director, I have always believed that Discounts 2 U is a world-class retail organization, whose productivity can be escalated from where currently stands. It had been founded in 1991 to be a leading organization in retailing of products to consumers at highly discounted prices. The discount gives customers good value for their money. With its currently expansive and extensive status, Discounts 2 U faces quite some challenges, especially in its newer shops. On keen observation, I have noted that the environment in the newer shops has changed significantly from what I have met in the older shops and what I had been used to. All is not lost. Therefore, a collective action is necessary to revamp operations in the new shops.

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